Fnatic - Network Highlight Campaign - 2020
Showcasing smaller creators signed to Fnatic
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Tiktok was barely a thing in the West, but vertical video was rising.
Fnatic Network is an incentive program for streamers and influencers of any size to join a major esports and entertainment organisation.
As part of the initial launch back in 2020 we ran a monthly campaign to highlight the individual creators, their personalities, as well as their variety in language and content.
The format this happened in was IGTV, which later turned into Reels. This was all way before Tiktok became anywhere near as big as it is today, and was almost a pioneering effort into vertical video.